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Beauty expert and renowned makeup artist Sonia Kashuk, who has worked with the world’s top models, answers your questions and offers tips, tricks and tools to help you look your best.
Concealer-Gently dot concealer and blend using your finger or concealer brush around the under-eye area. Seal coverage by lightly sweeping the area with a small powder brush dusted with sheer, loose powder.
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Advertising is telling the world how great you are, while publicity is having others tell the world how great you are. Companies and organizations that understand the importance of publicity are generally more successful than those who use advertising alone to reach their target audiences.
Newspapers, magazines and radio and television news programs are filled with stories about businesses and organizations. Those who know how to present materials professionally to the right people will get media coverage for free, while those who dont understand how publicity works have to rely on large advertising budgets to reach their audiences, usually with less impressive results.
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